Creating Complaint Satisfaction in Personal Complaint Handling Encounters: An Explorative Study of Two Laddering Techniques

T Gruber, Isabelle Szmigin, R Voss

Research output: Contribution to conference (unpublished) › Paper

Original language	English
Publication status	Published - 1 Jan 2006
Event	Enhancing Knowledge Development in Marketing, AMA Summer Educator's Conference - Duration: 1 Jan 2006 → …

Conference	Enhancing Knowledge Development in Marketing, AMA Summer Educator's Conference
Period	1/01/06 → …

Cite this

@conference{57eb2ef3fdd34092915a253fb76d677d,

title = "Creating Complaint Satisfaction in Personal Complaint Handling Encounters: An Explorative Study of Two Laddering Techniques",

author = "T Gruber and Isabelle Szmigin and R Voss",

year = "2006",

month = jan,

day = "1",

language = "English",

note = "Enhancing Knowledge Development in Marketing, AMA Summer Educator's Conference ; Conference date: 01-01-2006",

}