Creating a Culture of Perpetual Fear and Crisis Through Mandatory Consumption

Ekant Veer, Cagri Yalkin

    Research output: Contribution to journalArticlepeer-review

    Abstract

    Museum of Barbarism displays the bloody clothes and photos
    of displaced teeth of a Turkish family murdered in Cyprus in 1963.
    In-depth interviews show the Museum heightens tensions and sense
    of crisis between TurkishCypriots and GreekCypriots. Culture of
    fear and crisis is institutionalized through schools by way of mandatory consumption. Ethnic and national tensions exist amongst many
    people groups, whether it is the Chinese Nanjing population’s enduring aversion to the Japanese after the pillage of Nanjing in World War
    II (He 2007); the UK Independence Party’s distaste for immigrants
    entering the UK (Mason 2014), or the racial and religious tensions
    between Sunni and Shia Muslims in the Middle East (Nasr 2006).
    However, the notion that these tensions are exacerbated by marketing
    and communication tools to create a culture of perpetual fear and crisis amongst a people group is not well understood in the marketing,
    consumption and tourism literatures.
    In this research we look at the way in which the so-called Turkish Republic of Northern Cyprus (TRNC henceforth) purposefully
    target young citizens to socially engineer a culture of perpetual fear
    and loathing of non-Turkish Cypriots. We focus on way in which
    the TRNC forces Turkish Cypriots schoolchildren to visit the Museum of Barbarism and consume the dark heritage site. Dark tourism production exists in a variety of social, cultural, geographical, and political contexts (e.g. Veresiu 2012). This Museum acts as a
    tool for social engineering by creating, perpetuating and marketing a
    culture of separation, fear and crisis. We show that the Museum of
    Barbarism, as a site of early intervention, works to heighten national
    tensions and an enduring sense of crisis between people groups in
    Cyprus, hindering any efforts that may relieve tensions between the Turkish and non-Turkish Cypriot populations.
    Original languageEnglish
    Pages (from-to)744-745
    Number of pages2
    JournalAdvances in Consumer Research
    Volume43
    Publication statusPublished - 2015

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