Creating a Culture of Perpetual Fear and Crisis Through Mandatory Consumption

Ekant Veer, Cagri Yalkin

Research output: Contribution to journalArticlepeer-review


Museum of Barbarism displays the bloody clothes and photos
of displaced teeth of a Turkish family murdered in Cyprus in 1963.
In-depth interviews show the Museum heightens tensions and sense
of crisis between TurkishCypriots and GreekCypriots. Culture of
fear and crisis is institutionalized through schools by way of mandatory consumption. Ethnic and national tensions exist amongst many
people groups, whether it is the Chinese Nanjing population’s enduring aversion to the Japanese after the pillage of Nanjing in World War
II (He 2007); the UK Independence Party’s distaste for immigrants
entering the UK (Mason 2014), or the racial and religious tensions
between Sunni and Shia Muslims in the Middle East (Nasr 2006).
However, the notion that these tensions are exacerbated by marketing
and communication tools to create a culture of perpetual fear and crisis amongst a people group is not well understood in the marketing,
consumption and tourism literatures.
In this research we look at the way in which the so-called Turkish Republic of Northern Cyprus (TRNC henceforth) purposefully
target young citizens to socially engineer a culture of perpetual fear
and loathing of non-Turkish Cypriots. We focus on way in which
the TRNC forces Turkish Cypriots schoolchildren to visit the Museum of Barbarism and consume the dark heritage site. Dark tourism production exists in a variety of social, cultural, geographical, and political contexts (e.g. Veresiu 2012). This Museum acts as a
tool for social engineering by creating, perpetuating and marketing a
culture of separation, fear and crisis. We show that the Museum of
Barbarism, as a site of early intervention, works to heighten national
tensions and an enduring sense of crisis between people groups in
Cyprus, hindering any efforts that may relieve tensions between the Turkish and non-Turkish Cypriot populations.
Original languageEnglish
Pages (from-to)744-745
Number of pages2
JournalAdvances in Consumer Research
Publication statusPublished - 2015


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