Corporate marketing and service brands : Moving beyond the fast-moving consumer goods model

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168 Citations (Scopus)

Original language	English
Pages (from-to)	335-352
Number of pages	18
Journal	European Journal of Marketing
Volume	35
Issue number	3/4
DOIs	https://doi.org/10.1108/03090560110382057
Publication status	Published - 1 Jan 2001

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title = "Corporate marketing and service brands : Moving beyond the fast-moving consumer goods model",

author = "M McDonald and \{de Chernatony\}, Leslie and F Harris",

year = "2001",

month = jan,

day = "1",

doi = "10.1108/03090560110382057",

language = "English",

volume = "35",

pages = "335--352",

journal = "European Journal of Marketing",

publisher = "Emerald",

number = "3/4",

}

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T1 - Corporate marketing and service brands : Moving beyond the fast-moving consumer goods model

AU - McDonald, M

AU - de Chernatony, Leslie

AU - Harris, F

PY - 2001/1/1

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U2 - 10.1108/03090560110382057

DO - 10.1108/03090560110382057

M3 - Article

VL - 35

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EP - 352

JO - European Journal of Marketing

JF - European Journal of Marketing

IS - 3/4

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