Original language | English |
---|---|
Pages (from-to) | 335-352 |
Number of pages | 18 |
Journal | European Journal of Marketing |
Volume | 35 |
Issue number | 3/4 |
DOIs | |
Publication status | Published - 1 Jan 2001 |
Corporate marketing and service brands : Moving beyond the fast-moving consumer goods model
M McDonald, Leslie de Chernatony, F Harris
Research output: Contribution to journal › Article
168
Citations
(Scopus)