Corporate marketing and service brands : Moving beyond the fast-moving consumer goods model

M McDonald, Leslie de Chernatony, F Harris

    Research output: Contribution to journalArticle

    168 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)335-352
    Number of pages18
    JournalEuropean Journal of Marketing
    Volume35
    Issue number3/4
    DOIs
    Publication statusPublished - 1 Jan 2001

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