| Original language | English |
|---|---|
| Title of host publication | Encyclopedia of Language & Linguistics (Third Edition) |
| Editors | Keith Brown |
| Publisher | Elsevier |
| Edition | 3rd |
| DOIs | |
| Publication status | E-pub ahead of print - 6 Mar 2026 |
Abstract
This chapter explores the linguistic landscape of corporate communication, summarizing key concepts and themes from current research. Linguists have approached corporate discourse from various theoretical and methodological perspectives, including pragmatics, discourse analysis, and cognitive linguistics. These approaches have been applied to different genres of corporate discourse, from advertising and financial reports to crisis messaging and customer service interactions. This body of research reveals how companies tailor their language to different contexts and audiences, influencing consumer decisions as well as broader societal structures and ideologies.
Bibliographical note
Not yet published as of 10/03/2026. Publication expected in June 2026.UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 12 Responsible Consumption and Production
Keywords
- advertising
- annual reports
- branding
- corporate social responsibility
- corpus linguistics
- crisis communication
- critical discourse analysis
- emotional labor
- financial disclosure
- genre
- impression management
- legitimacy
- linguistic strategies
- multimodal analysis
- persuasive communication
- pragmatics
- reputation management
- social media
- stakeholders
- webcare
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