Corporate branding and corporate brand performance

Research output: Contribution to journal › Article

399 Citations (Scopus)

Original language	English
Pages (from-to)	441-456
Number of pages	16
Journal	European Journal of Marketing
Volume	35
Issue number	3/4
DOIs	https://doi.org/10.1108/03090560110382101
Publication status	Published - 1 Jan 2001

Access to Document

@article{63d95391f868478ebb3f7a8478092df2,

title = "Corporate branding and corporate brand performance",

author = "F Harris and \{de Chernatony\}, Leslie",

year = "2001",

month = jan,

day = "1",

doi = "10.1108/03090560110382101",

language = "English",

volume = "35",

pages = "441--456",

journal = "European Journal of Marketing",

publisher = "Emerald",

number = "3/4",

}