Corporate branding and corporate brand performance

F Harris, Leslie de Chernatony

    Research output: Contribution to journalArticle

    399 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)441-456
    Number of pages16
    JournalEuropean Journal of Marketing
    Volume35
    Issue number3/4
    DOIs
    Publication statusPublished - 1 Jan 2001

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