Original language | English |
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Pages (from-to) | 441-456 |
Number of pages | 16 |
Journal | European Journal of Marketing |
Volume | 35 |
Issue number | 3/4 |
DOIs | |
Publication status | Published - 1 Jan 2001 |
Corporate branding and corporate brand performance
F Harris, Leslie de Chernatony
Research output: Contribution to journal › Article
399
Citations
(Scopus)