Contagion and learning in business networks

Andrew Pressey, Linda Peters, Wesley Johnston

    Research output: Contribution to journalArticlepeer-review

    14 Citations (Scopus)
    129 Downloads (Pure)

    Abstract

    The purpose of this study is to examine network learning through the application of contagion theories. The transmission of knowledge, sharing of resources, and facilitation of learning through contagion has interested both business-to-business and economic geography researchers. This study responds to calls in both research traditions for research into knowledge and learning at the level of an interfirm network. More specifically, it focuses on developing an understanding of how the contagion of knowledge and ideas and the co-ordination of activities within a network tales place. We achieve this by drawing upon research in both network relationships dynamics and learning processes to investigate the causal mechanisms that drive contagion. We focus on two types of contagion: contagion by cohesion (i.e. the presences and closeness of direct contact with others in the network), and contagion by structural equivalence (i.e. where influence is related to the structural patterns of relationships in the network). We also identify two key mechanisms that act as a barrier to such contagion: isolation and immunity. We explore the implications of these findings for network learning opportunities, specifically learning-by-doing, learning-by-using, and learning-by-interacting.
    Original languageEnglish
    Number of pages12
    JournalIndustrial Marketing Management
    Early online date21 Jun 2016
    DOIs
    Publication statusPublished - 2016

    Keywords

    • Contagion
    • Cognitive consistency
    • Network learning
    • Knowledge sharing
    • Co-location
    • Communication

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