Consumers’ intention to participate in food safety risk communication: a model integrating protection motivation theory and the theory of reasoned action

Ying Zhu, Xiaowei Wen*, May Chu, Sangluo Sun

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)
70 Downloads (Pure)

Abstract

Food safety risk communication aims to enhance stakeholders' understanding of the assessment and management of food safety hazards and allows people to make informed judgements about food production and consumption. To analyse consumers' intention to participate in food safety risk communication, this paper develops an integrated model that combines the protection motivation theory with the reasoned action theory. Structural equation modeling with the partial least squares technique is used to test the theoretical model. Data were collected from 676 valid online survey responses from randomly selected consumers in northeast China. The results indicated that attitude is a key factor mediating the relationships between perceived severity, response efficacy, self-efficacy, and consumers’ intention to participate in food risk communication.

Original languageEnglish
Article number108993
Number of pages11
JournalFood Control
Volume138
Early online date1 Apr 2022
DOIs
Publication statusPublished - Aug 2022

Bibliographical note

Funding Information:
The authors are grateful to the National Natural Science Foundation of China, China (71633002); the Department of Education of Guangdong Province, China ( 2020YQGP_BS002 ; 2018WQNCX294 ) for supporting this research.

Publisher Copyright:
© 2022 Elsevier Ltd

Keywords

  • Consumers
  • Food risk communication
  • Participating intention
  • Protection motivation theory
  • Theory of reasoned action

ASJC Scopus subject areas

  • Biotechnology
  • Food Science

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