Abstract
Food safety risk communication aims to enhance stakeholders' understanding of the assessment and management of food safety hazards and allows people to make informed judgements about food production and consumption. To analyse consumers' intention to participate in food safety risk communication, this paper develops an integrated model that combines the protection motivation theory with the reasoned action theory. Structural equation modeling with the partial least squares technique is used to test the theoretical model. Data were collected from 676 valid online survey responses from randomly selected consumers in northeast China. The results indicated that attitude is a key factor mediating the relationships between perceived severity, response efficacy, self-efficacy, and consumers’ intention to participate in food risk communication.
Original language | English |
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Article number | 108993 |
Number of pages | 11 |
Journal | Food Control |
Volume | 138 |
Early online date | 1 Apr 2022 |
DOIs | |
Publication status | Published - Aug 2022 |
Bibliographical note
Funding Information:The authors are grateful to the National Natural Science Foundation of China, China (71633002); the Department of Education of Guangdong Province, China ( 2020YQGP_BS002 ; 2018WQNCX294 ) for supporting this research.
Publisher Copyright:
© 2022 Elsevier Ltd
Keywords
- Consumers
- Food risk communication
- Participating intention
- Protection motivation theory
- Theory of reasoned action
ASJC Scopus subject areas
- Biotechnology
- Food Science