Consumers' attitudes towards brand extensions

I Buil, E Martinez, Leslie de Chernatony

    Research output: Contribution to conference (unpublished)Paper

    Original languageEnglish
    Pages239-250
    Number of pages12
    Publication statusPublished - 1 Jan 2007
    Event14th International Product Development Management Conference -
    Duration: 1 Jan 2007 → …

    Conference

    Conference14th International Product Development Management Conference
    Period1/01/07 → …

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