Consumers and CSR understanding: nuances in consumer perceptions of corporate responsibility initiatives

Sofia Lopez, Nigel Smith

Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution

2 Citations (Scopus)
Original languageEnglish
Title of host publicationHandbook of Research on Marketing and Corporate Social Responsibility
PublisherEdward Elgar Publishing Ltd.
ISBN (Electronic)9781783476091
Publication statusPublished - 2014

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