Original language | English |
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Title of host publication | Handbook of Research on Marketing and Corporate Social Responsibility |
Publisher | Edward Elgar Publishing Ltd. |
Pages | 219-233 |
ISBN (Electronic) | 9781783476091 |
DOIs | |
Publication status | Published - 2014 |
Consumers and CSR understanding: nuances in consumer perceptions of corporate responsibility initiatives
Sofia Lopez, Nigel Smith
Research output: Chapter in Book/Report/Conference proceeding › Other chapter contribution