Consumers and CSR understanding: nuances in consumer perceptions of corporate responsibility initiatives

Sofia Lopez, Nigel Smith

    Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution

    2 Citations (Scopus)
    Original languageEnglish
    Title of host publicationHandbook of Research on Marketing and Corporate Social Responsibility
    PublisherEdward Elgar Publishing Ltd.
    Pages219-233
    ISBN (Electronic)9781783476091
    DOIs
    Publication statusPublished - 2014

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