Consumer performances as territorial negotiations

    Research output: Contribution to conference (unpublished)Paperpeer-review

    Abstract

    Consumer performances are often tied to specific social contexts called theatres of consumption, where the space acts as a site of orchestration of cultural meanings. However, how consumers interact with varying levels of space as they engage in deliberate action, both in the physical and in the phenomenological sense, is an area ripe for exploration. Through an ethnography of drag performances, I theorise consumer performances as the negotiations between the body, private meanings, social meanings, and space. Drawing on Goffman’s (1971) territories of the self as a spatial framework of the self, I show how successful consumer performances are contingent on consumers being able to defend their sense of self across sociospatial domains, and performances may fail when space territory is infringed upon. I thus contribute to work on consumer performances by examining the importance of social geographies—space and boundaries—to the success or failure of consumers’ performances.
    Original languageEnglish
    Pages229
    Publication statusPublished - 30 Nov 2021
    EventANZMAC 2021: Something Different - University of Melbourne, Melbourne, Australia
    Duration: 29 Nov 20211 Dec 2021

    Conference

    ConferenceANZMAC 2021
    Abbreviated titleANZMAC 2021
    Country/TerritoryAustralia
    CityMelbourne
    Period29/11/211/12/21

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