Consumer Involvement: A New Perspective

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@article{f8288bcb51b5447c9e43f59aa131204e,

title = "Consumer Involvement: A New Perspective",

author = "Nina Michaelidou and L Hassan",

year = "2008",

month = jan,

day = "1",

doi = "10.1362/146934708X290403",

language = "English",

volume = "8",

pages = "83--99",

journal = "The Marketing Review",

publisher = "Westburn Publishers",

number = "1",

}