Consumer Confusion in the Chinese Personal Computer Market

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33 Citations (Scopus)

Original language	English
Pages (from-to)	184-193
Number of pages	10
Journal	Journal of Product and Brand Management
Volume	15
Issue number	3
DOIs	https://doi.org/10.1108/10610420610668621
Publication status	Published - 1 Jan 2006

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@article{a7f8775e98be4bdcbabd232aa73ff4e5,

title = "Consumer Confusion in the Chinese Personal Computer Market",

author = "Sheena Leek and D Kun",

year = "2006",

month = jan,

day = "1",

doi = "10.1108/10610420610668621",

language = "English",

volume = "15",

pages = "184--193",

journal = "Journal of Product and Brand Management",

publisher = "Emerald",

number = "3",

}