Original language | English |
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Pages (from-to) | 184-193 |
Number of pages | 10 |
Journal | Journal of Product and Brand Management |
Volume | 15 |
Issue number | 3 |
DOIs | |
Publication status | Published - 1 Jan 2006 |
Consumer Confusion in the Chinese Personal Computer Market
Sheena Leek, D Kun
Research output: Contribution to journal › Article
33
Citations
(Scopus)