Conceptualising and Measuring the Equity of Online Brands

George Christodoulides, Leslie de Chernatony, Eric Shiu, T Abimbola

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	799-825
Number of pages	27
Journal	Journal of Marketing Management
Volume	22
Issue number	7 & 8
Publication status	Published - 1 Jan 2006

Cite this

@article{795343d9bc6b498889efe271f858a43c,

title = "Conceptualising and Measuring the Equity of Online Brands",

author = "George Christodoulides and \{de Chernatony\}, Leslie and Eric Shiu and T Abimbola",

year = "2006",

month = jan,

day = "1",

language = "English",

volume = "22",

pages = "799--825",

journal = "Journal of Marketing Management",

publisher = "Westburn Publishers",

number = "7 \& 8",

}