Conceptualising and Measuring the Equity of Online Brands

George Christodoulides, Leslie de Chernatony, Eric Shiu, T Abimbola

    Research output: Contribution to journalArticle

    Original languageEnglish
    Pages (from-to)799-825
    Number of pages27
    JournalJournal of Marketing Management
    Volume22
    Issue number7 & 8
    Publication statusPublished - 1 Jan 2006

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