Complexity in corporate modelling: A review

S. Clarke, A. M. Tobias

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)


This review summarises the history of corporate modelling: the development of the component business models, their amalgamation into corporate planning models in the 1960s and 1970s, and the eventual replacement of these integrated models by spreadsheets in the 1980s. Until the late 1970s, it appeared that integrated corporate models would ultimately eliminate any uncertainty in management decision making. However, it soon became apparent that their inherent complexity and inadequate performance was rendering them redundant. The spreadsheet revolution, offering accessibility and increased simplicity, promised corporate planners the solution. Unfortunately, poor modelling practice, constructional complexity and a consistent failure to address these issues, have led to the promise being broken. A new approach is now required.
Original languageEnglish
Pages (from-to)17-44
Number of pages28
JournalBusiness History
Issue number1
Publication statusPublished - 28 Jul 1995

ASJC Scopus subject areas

  • History
  • Business, Management and Accounting (miscellaneous)
  • Business and International Management


Dive into the research topics of 'Complexity in corporate modelling: A review'. Together they form a unique fingerprint.

Cite this