| Original language | English |
|---|---|
| Title of host publication | Academy of Marketing Conference 2010 |
| Publication status | Unpublished - 2010 |
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Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
| Original language | English |
|---|---|
| Title of host publication | Academy of Marketing Conference 2010 |
| Publication status | Unpublished - 2010 |