Comparative perspectives in brand management: a tale of two countries

Mehmet Oktemgil, LT Wright, K Kooli

Research output: Contribution to conference (unpublished) › Paper

Original language	English
Publication status	Published - 1 Apr 2010
Event	6th International Conference of the Academy of Marketing Brand Identity and Corporate Reputation SIG - Duration: 1 Apr 2010 → …

Conference	6th International Conference of the Academy of Marketing Brand Identity and Corporate Reputation SIG
Period	1/04/10 → …

Cite this

@conference{28851f4161ad4ed0aba11b01b87e9c35,

title = "Comparative perspectives in brand management: a tale of two countries",

author = "Mehmet Oktemgil and LT Wright and K Kooli",

year = "2010",

month = apr,

day = "1",

language = "English",

note = "6th International Conference of the Academy of Marketing Brand Identity and Corporate Reputation SIG ; Conference date: 01-04-2010",

}