Community pressure for green behavior

Anthony Heyes*, Sandeep Kapur

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

11 Citations (Scopus)

Abstract

The desire to avoid rousing community hostility may encourage firms to behave in an environmentally responsible manner. Firms may engage in corporate social responsibility (CSR) to maintain community support and/or to regain the support of a community where it has been lost. It has been conjectured that such 'informal regulation' could effectively replace formal intervention in some settings, and usefully complement it in others. We explore these conjectures with mixed results. Informal regulation is necessarily less efficient than a well-designed formal alternative and the pattern of green behavior induced by the threat of community hostility may increase or decrease welfare. The existence of community pressure may increase or decrease the optimal calibration of a formal intervention (in this case an environmental tax) and may complement or detract from the incentives generated by an optimally calibrated tax.

Original languageEnglish
Pages (from-to)427-441
Number of pages15
JournalJournal of Environmental Economics and Management
Volume64
Issue number3
DOIs
Publication statusPublished - Nov 2012

Bibliographical note

Funding Information:
We are grateful to Simon Skene, Ron Smith, seminar participants at University College London, two referees and an editor of this journal for helpful comments and advice. Heyes acknowledges financial support from the Social Sciences and Humanities Research Council of Canada (SSHRCC) under Insight Grant 230701-190299-2001 and the Canada Research Chair Programme.

Keywords

  • Community pressure
  • Corporate social responsibility
  • Informal regulation

ASJC Scopus subject areas

  • Economics and Econometrics
  • Management, Monitoring, Policy and Law

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