Communication for Behavioral Impact (COMBI)

Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary

Original language	English
Title of host publication	The Palgrave Encyclopedia of Social Marketing
Editors	Chahid Fourali, Jeff French
Publisher	Springer
Chapter	140-1
ISBN (Electronic)	9783030144494
ISBN (Print)	9783030144494
DOIs	https://doi.org/10.1007/978-3-030-14449-4_140-1
Publication status	Published - 4 Mar 2022

Access to Document

Springer Nature (Publisher)
Evans, W. D. (Guest editor) & Bardus, M. (Guest editor)
Feb 2020 → 2022
Activity: Publication peer-review and editorial work › Editorial board of a journal

@inbook{e118f2cd9bf447689531b6038f40743e,

title = "Communication for Behavioral Impact (COMBI)",

author = "Marco Bardus",

year = "2022",

month = mar,

day = "4",

doi = "10.1007/978-3-030-14449-4\_140-1",

language = "English",

isbn = "9783030144494",

editor = "Fourali, \{Chahid \} and French, \{Jeff \}",

booktitle = "The Palgrave Encyclopedia of Social Marketing",

publisher = "Springer",

}