Communicating Services Brands' Values Internally and Externally

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90 Citations (Scopus)

Original language	English
Pages (from-to)	819-836
Number of pages	18
Journal	The Service Industries Journal
Volume	26
Issue number	8
DOIs	https://doi.org/10.1080/02642060601011616
Publication status	Published - 1 Dec 2006

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title = "Communicating Services Brands' Values Internally and Externally",

author = "\{de Chernatony\}, Leslie and S Cottam and S Segal-Horn",

year = "2006",

month = dec,

day = "1",

doi = "10.1080/02642060601011616",

language = "English",

volume = "26",

pages = "819--836",

journal = "The Service Industries Journal",

issn = "1743-9507",

publisher = "Taylor \& Francis",

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T1 - Communicating Services Brands' Values Internally and Externally

AU - de Chernatony, Leslie

AU - Cottam, S

AU - Segal-Horn, S

PY - 2006/12/1

Y1 - 2006/12/1

U2 - 10.1080/02642060601011616

DO - 10.1080/02642060601011616

M3 - Article

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EP - 836

JO - The Service Industries Journal

JF - The Service Industries Journal

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ER -