Co-Designing a Digital Campaign to Tackle Diabetes Stigma with Stakeholders

Zhaozhang Sun; Marco Bardus; Gezim Alpion; Sheila Greenfield; Kamini Shah

Co-Designing a Digital Campaign to Tackle Diabetes Stigma with Stakeholders

Zhaozhang Sun^*
, Marco Bardus
, Gezim Alpion
, Sheila Greenfield
, Kamini Shah

^*Corresponding author for this work

Research output: Contribution to conference (unpublished) › Paper › peer-review

77 Downloads (Pure)

Original language	English
Publication status	Published - 5 Nov 2025
Event	9th World Social Marketing Conference: "Catalysts for Change: Uniting Global Efforts to Shape a Better Future - University of Alicante, Alicante, Spain Duration: 5 Nov 2025 → 7 Nov 2025 Conference number: 9 https://wsmconference.com/alicante-2025

Conference

Conference	9th World Social Marketing Conference
Abbreviated title	WSMC
Country/Territory	Spain
City	Alicante
Period	5/11/25 → 7/11/25
Internet address	https://wsmconference.com/alicante-2025

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 3 Good Health and Well-being

Keywords

diabetes
social media
social marketing
influencer marketing
influencers
type 2 diabetes

ASJC Scopus subject areas

Public Health, Environmental and Occupational Health
Health(social science)

Access to Document

T2D-WSMCAccepted author manuscript, 150 KBLicence: None: All rights reserved

1 Book
1 Poster

Influencers in Health Communication: Diabetes Dialogue and Online Narratives
Sun, Z., 31 Dec 2025, (In preparation) Routledge. (Routledge New Directions in PR & Communication Research)
Research output: Book/Report › Book
Addressing Type 2 Diabetes Stigma through Strategic Digital Influencer Interventions
Sun, Z., 2024, (Submitted).
Research output: Contribution to conference (unpublished) › Poster › peer-review

Cite this

@conference{780b122e50a34d6cb4fc00efd7bb7f76,

title = "Co-Designing a Digital Campaign to Tackle Diabetes Stigma with Stakeholders",

keywords = "diabetes, social media, social marketing, influencer marketing, influencers, type 2 diabetes",

author = "Zhaozhang Sun and Marco Bardus and Gezim Alpion and Sheila Greenfield and Kamini Shah",

year = "2025",

month = nov,

day = "5",

language = "English",

note = "9th World Social Marketing Conference : {"}Catalysts for Change: Uniting Global Efforts to Shape a Better Future, WSMC ; Conference date: 05-11-2025 Through 07-11-2025",

url = "https://wsmconference.com/alicante-2025",

}

TY - CONF

T1 - Co-Designing a Digital Campaign to Tackle Diabetes Stigma with Stakeholders

AU - Sun, Zhaozhang

AU - Bardus, Marco

AU - Alpion, Gezim

AU - Greenfield, Sheila

AU - Shah, Kamini

N1 - Conference code: 9

PY - 2025/11/5

Y1 - 2025/11/5

KW - diabetes

KW - social media

KW - social marketing

KW - influencer marketing

KW - influencers

KW - type 2 diabetes

M3 - Paper

T2 - 9th World Social Marketing Conference

Y2 - 5 November 2025 through 7 November 2025

ER -

Co-Designing a Digital Campaign to Tackle Diabetes Stigma with Stakeholders

Conference

UN SDGs

Keywords

ASJC Scopus subject areas

Access to Document

Research output

Influencers in Health Communication: Diabetes Dialogue and Online Narratives

Addressing Type 2 Diabetes Stigma through Strategic Digital Influencer Interventions

Cite this