Choosing the Perfect Coach: Real Person, Avatar, Humanoid Robot or Robot Dog? Empirical Studies of Para-social Relationship Formation in Exercise Experience

Ying Feng; Jie Meng

Choosing the Perfect Coach: Real Person, Avatar, Humanoid Robot or Robot Dog? Empirical Studies of Para-social Relationship Formation in Exercise Experience

Ying Feng^*
, Jie Meng

^*Corresponding author for this work

Sport, Exercise and Rehabilitation Sciences

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	AMA Summer Academic Conference 2023
Subtitle of host publication	A World Disrupted: Marketing's Role in Understanding, Adapting and Transforming the Business Ecosystem
Editors	J. Saint Clair, A. Kumar
Publisher	American Marketing Association
Volume	1-2
Edition	1
ISBN (Print)	9781713878032
Publication status	Published - 4 Aug 2023
Event	2023 AMA Summer Academic Conference: A World Disrupted: Marketing’s Role in Understanding, Adapting and Transforming the Business Ecosystem - San Francisco, United States Duration: 4 Aug 2023 → 6 Aug 2023 https://www.ama.org/2023-summer-academic-conference-call-for-papers/

Publication series

Name	AMA Educators Proceedings
Publisher	American Marketing Association
Volume	34

Conference

Conference	2023 AMA Summer Academic Conference
Abbreviated title	AMA Summer 2023
Country/Territory	United States
City	San Francisco
Period	4/08/23 → 6/08/23
Internet address	https://www.ama.org/2023-summer-academic-conference-call-for-papers/

Access to Document

https://www.proceedings.com/70588.htmlLicence: None: All rights reserved

Cite this

Feng, Y., & Meng, J. (2023). Choosing the Perfect Coach: Real Person, Avatar, Humanoid Robot or Robot Dog? Empirical Studies of Para-social Relationship Formation in Exercise Experience. In J. Saint Clair, & A. Kumar (Eds.), AMA Summer Academic Conference 2023: A World Disrupted: Marketing's Role in Understanding, Adapting and Transforming the Business Ecosystem (1 ed., Vol. 1-2). (AMA Educators Proceedings; Vol. 34). American Marketing Association. https://www.proceedings.com/70588.html

Feng, Ying ; Meng, Jie. / Choosing the Perfect Coach : Real Person, Avatar, Humanoid Robot or Robot Dog? Empirical Studies of Para-social Relationship Formation in Exercise Experience. AMA Summer Academic Conference 2023: A World Disrupted: Marketing's Role in Understanding, Adapting and Transforming the Business Ecosystem. editor / J. Saint Clair ; A. Kumar. Vol. 1-2 1. ed. American Marketing Association, 2023. (AMA Educators Proceedings).

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author = "Ying Feng and Jie Meng",

year = "2023",

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editor = "\{Saint Clair\}, J. and A. Kumar",

booktitle = "AMA Summer Academic Conference 2023",

address = "United States",

edition = "1",

note = "2023 AMA Summer Academic Conference : A World Disrupted: Marketing{\textquoteright}s Role in Understanding, Adapting and Transforming the Business Ecosystem, AMA Summer 2023 ; Conference date: 04-08-2023 Through 06-08-2023",

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Feng, Y & Meng, J 2023, Choosing the Perfect Coach: Real Person, Avatar, Humanoid Robot or Robot Dog? Empirical Studies of Para-social Relationship Formation in Exercise Experience. in J Saint Clair & A Kumar (eds), AMA Summer Academic Conference 2023: A World Disrupted: Marketing's Role in Understanding, Adapting and Transforming the Business Ecosystem. 1 edn, vol. 1-2, AMA Educators Proceedings, vol. 34, American Marketing Association, 2023 AMA Summer Academic Conference, San Francisco, California, United States, 4/08/23. <https://www.proceedings.com/70588.html>

Choosing the Perfect Coach: Real Person, Avatar, Humanoid Robot or Robot Dog? Empirical Studies of Para-social Relationship Formation in Exercise Experience. / Feng, Ying; Meng, Jie.
AMA Summer Academic Conference 2023: A World Disrupted: Marketing's Role in Understanding, Adapting and Transforming the Business Ecosystem. ed. / J. Saint Clair; A. Kumar. Vol. 1-2 1. ed. American Marketing Association, 2023. (AMA Educators Proceedings; Vol. 34).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - Choosing the Perfect Coach

T2 - 2023 AMA Summer Academic Conference

AU - Feng, Ying

AU - Meng, Jie

PY - 2023/8/4

Y1 - 2023/8/4

M3 - Conference contribution

SN - 9781713878032

VL - 1-2

T3 - AMA Educators Proceedings

BT - AMA Summer Academic Conference 2023

A2 - Saint Clair, J.

A2 - Kumar, A.

PB - American Marketing Association

Y2 - 4 August 2023 through 6 August 2023

ER -

Feng Y, Meng J. Choosing the Perfect Coach: Real Person, Avatar, Humanoid Robot or Robot Dog? Empirical Studies of Para-social Relationship Formation in Exercise Experience. In Saint Clair J, Kumar A, editors, AMA Summer Academic Conference 2023: A World Disrupted: Marketing's Role in Understanding, Adapting and Transforming the Business Ecosystem. 1 ed. Vol. 1-2. American Marketing Association. 2023. (AMA Educators Proceedings).