Research output per year
Research output per year
| Original language | English |
|---|---|
| Publication status | Published - 6 Nov 2025 |
| Event | 9th World Social Marketing Conference: "Catalysts for Change: Uniting Global Efforts to Shape a Better Future - University of Alicante, Alicante, Spain Duration: 5 Nov 2025 → 7 Nov 2025 Conference number: 9 https://wsmconference.com/alicante-2025 |
Conference
| Conference | 9th World Social Marketing Conference |
|---|---|
| Abbreviated title | WSMC |
| Country/Territory | Spain |
| City | Alicante |
| Period | 5/11/25 → 7/11/25 |
| Internet address |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 3 Good Health and Well-being -
SDG 4 Quality Education -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 12 Responsible Consumption and Production
Keywords
- ChatGPT
- social marketing
- creative design
ASJC Scopus subject areas
- Communication
- Marketing
- Public Health, Environmental and Occupational Health
Research output
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Generative AI for Creative Development: From Briefs to Action
Bardus, M., Helmes-Guizon, A., Bardfield, L. S., Evans, W. D., Rundle-Thiele, S. & French, J., 8 Jul 2026.Research output: Contribution to conference (unpublished) › Paper › peer-review
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Generative AI tools among applied health research students: the GROWL initiative
Bardus, M., Martin, J. & Ward, D., 25 Feb 2025, In: Education in Practice. 6, 1, p. 84-94Research output: Contribution to journal › Article › peer-review
Open AccessFile -
A Vision of the Future: Harnessing Artificial Intelligence for Strategic Social Marketing
Evans, W. D., Bardus, M. & French, J., 31 May 2024, In: Businesses. 4, 2, p. 196-210 15 p.Research output: Contribution to journal › Review article › peer-review
Open AccessFile239 Downloads (Pure) -
Educational Standards in Social Marketing
Bardus, M. & Holden, P., 2 Mar 2022, The Palgrave Encyclopedia of Social Marketing. Fourali, C. & French, J. (eds.). SpringerResearch output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary
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Fundamental Competencies in Social Marketing
Bardus, M. & Holden, P., 2 Mar 2022, The Palgrave Encyclopedia of Social Marketing. SpringerResearch output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary
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Teaching social marketing using e-service learning amidst health and humanitarian crises: a case study from Lebanon
Bardus, M., Nasser AlDeen, K., Kabakian-Khasholian, T., Kanj, M. & Germani, A., 4 Oct 2022, (E-pub ahead of print) In: International Journal of Environmental Research and Public Health. 19, 19, 16 p., 12696.Research output: Contribution to journal › Article › peer-review
Open AccessFile161 Downloads (Pure) -
Engaging students and communities through service learning and community-academia partnerships: Lessons from social marketing education
Bardus, M., Domegan, C. T., Suggs, L. S. & Mikkelsen, B. E., 8 Jan 2021, Research Anthology on Business and Technical Education in the Information Era. IGI Global, p. 832-856 25 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
Activities
- 1 Guest lecture or Invited talk
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Generative AI for Campaign Design Masterclass
Bardus, M. (Keynote speaker)
13 Feb 2026 → 14 Feb 2026Activity: Academic and Industrial events › Guest lecture or Invited talk
Prizes
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Best Interactive Session submission
Bardus, M. (Recipient), 5 Nov 2025
Prize: Prize (including medals and awards)
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