Characteristics of marketing channels: a theoretical framework

Nina Michaelidou, D Arnott, S Dibb

    Research output: Contribution to journalArticle

    Original languageEnglish
    Pages (from-to)45-57
    Number of pages13
    JournalThe Marketing Review
    Volume5
    Issue number1
    DOIs
    Publication statusPublished - 1 Jan 2005

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