Characteristics of marketing channels: a theoretical framework

Nina Michaelidou, D Arnott, S Dibb

Research output: Contribution to journal › Article

Access to Document

@article{a9e89b229c7541e4ae91c4c9088156d8,

title = "Characteristics of marketing channels: a theoretical framework",

author = "Nina Michaelidou and D Arnott and S Dibb",

year = "2005",

month = jan,

day = "1",

doi = "10.1362/1469347053294788",

language = "English",

volume = "5",

pages = "45--57",

journal = "The Marketing Review",

publisher = "Westburn Publishers",

number = "1",

}