Characteristics of marketing channels

Nina Michaelidou, D Arnott, S Dibb

Research output: Contribution to conference (unpublished)Paper

Original languageEnglish
Publication statusPublished - 1 Jan 2004
EventAcademy of Marketing Conference 2004 -
Duration: 1 Jan 2004 → …

Conference

ConferenceAcademy of Marketing Conference 2004
Period1/01/04 → …

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