Changing behaviours: on the rise of the psychological state

Rhys Jones*, Jessica Pykett, Mark Whitehead

*Corresponding author for this work

Research output: Book/ReportBook

157 Citations (Scopus)


Changing Behaviours charts the emergence of the behaviour change agenda in UK based public policy making since the late 1990s. By tracing the influence of the behavioural sciences on Whitehall policy makers, the authors explore a new psychological orthodoxy in the practices of governing. Drawing on original empirical material, chapters examine the impact of behaviour change policies in the fields of health, personal finance and the environment. This topical and insightful book analyses how the nature of the human subject itself is re-imagined through behaviour change, and develops an analytical framework for evaluating the ethics, efficacy and potential empowerment of behaviour change.

Original languageEnglish
PublisherEdward Elgar Publishing Ltd.
Number of pages216
ISBN (Electronic)9780857936882
ISBN (Print)9780857936875
Publication statusPublished - 31 May 2013


  • Governance
  • libertarian paternalism
  • behavioural intervention
  • Foucault
  • Rationality

ASJC Scopus subject areas

  • General Social Sciences
  • General Psychology


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