Challenging conventions in arts marketing: Experiencing the skull

A. Bradshaw, F. Kerrigan, M.B. Holbrook

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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2010

Marketing the arts: A fresh approach
O'Reilly, D. (Editor) & Kerrigan, F. (Editor), 21 Apr 2010, 1st ed. Routledge. 328 p.
Research output: Book/Report › Book