Challenging conventions in arts marketing: Experiencing the skull

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Marketing The Arts
Subtitle of host publication	A Fresh Approach
Publisher	Routledge
Chapter	2
Pages	5-17
Number of pages	13
Edition	1st
ISBN (Electronic)	9780203855072
ISBN (Print)	9780415496858, 9780415496865
DOIs	https://doi.org/10.4324/9780203855072-10
Publication status	Published - 21 Apr 2010

Access to Document

Marketing the arts: A fresh approach
O'Reilly, D. (Editor) & Kerrigan, F. (Editor), 21 Apr 2010, 1st ed. Routledge. 328 p.
Research output: Book/Report › Book

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title = "Challenging conventions in arts marketing: Experiencing the skull",

author = "A. Bradshaw and F. Kerrigan and M.B. Holbrook",

year = "2010",

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language = "English",

isbn = "9780415496858",

pages = "5--17",

booktitle = "Marketing The Arts",

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}

TY - CHAP

T1 - Challenging conventions in arts marketing

T2 - Experiencing the skull

AU - Bradshaw, A.

AU - Kerrigan, F.

AU - Holbrook, M.B.

PY - 2010/4/21

Y1 - 2010/4/21

UR - https://www.scopus.com/pages/publications/84897425212

U2 - 10.4324/9780203855072-10

DO - 10.4324/9780203855072-10

M3 - Chapter

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BT - Marketing The Arts

PB - Routledge

ER -