Challenging conventions in arts marketing: Experiencing the skull

A. Bradshaw, F. Kerrigan, M.B. Holbrook

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing The Arts
Subtitle of host publicationA Fresh Approach
PublisherRoutledge
Chapter2
Pages5-17
Number of pages13
Edition1st
ISBN (Electronic)9780203855072
ISBN (Print)9780415496858, 9780415496865
DOIs
Publication statusPublished - 21 Apr 2010

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