Celebrity Endorsement in Business Markets

Louise Canning, Douglas West

Research output: Contribution to conference (unpublished)Paper

Original languageEnglish
Pages1-9
Number of pages9
Publication statusPublished - 1 Jan 2006
EventProceedings of 22nd Industrial Marketing and Purchasing Group Conference - Milan, Italy
Duration: 1 Jan 2006 → …

Conference

ConferenceProceedings of 22nd Industrial Marketing and Purchasing Group Conference
CityMilan, Italy
Period1/01/06 → …

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