Celebrity, convergence and transformation

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1 Citation (Scopus)

Original language	English
Pages (from-to)	453-460
Journal	Journal of Marketing Management
Volume	31
Issue number	5-6
DOIs	https://doi.org/10.1080/0267257X.2014.1001672
Publication status	Published - 24 Mar 2015

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@article{577b3edd734b420a961f1ca02b008de9,

title = "Celebrity, convergence and transformation",

author = "Douglas Brownlie and Paul Hewer and Finola Kerrigan",

year = "2015",

month = mar,

day = "24",

doi = "10.1080/0267257X.2014.1001672",

language = "English",

volume = "31",

pages = "453--460",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Westburn Publishers",

number = "5-6",

}