Business-to-business marketing: Organizational buying behaviour, relationships and networks

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

3 Citations (Scopus)

ASJC Scopus subject areas

@inbook{e642f4a4f26848af91fa40909c0f86d2,

title = "Business-to-business marketing: Organizational buying behaviour, relationships and networks",

author = "Turnbull, \{Peter W.\} and Sheena Leek",

year = "2012",

month = may,

day = "4",

language = "English",

isbn = "9780750655361",

pages = "142--170",

booktitle = "The Marketing Book",

publisher = "Taylor and Francis",

}