Business-to-Business Marketing: Organisational Buying Behaviour Relationships and Networks

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	The Marketing Book, fifth edition (ed Michael J Baker)
Publication status	Published - 1 Jan 2002

Cite this

@inbook{b01227a5eb8448d59dc89cd9ff5825d2,

title = "Business-to-Business Marketing: Organisational Buying Behaviour Relationships and Networks",

author = "Peter Turnbull and Sheena Leek",

year = "2002",

month = jan,

day = "1",

language = "English",

isbn = "0750655364",

booktitle = "The Marketing Book, fifth edition (ed Michael J Baker)",

}