‘Business Strategy and Corporate Image: Britain's Railways, 1872-1977

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	Railways as an Innovative Regional Factor
Place of Publication	Helsinki
Publisher	University of Helsinki
Pages	63-84
Publication status	Published - 2009

Keywords

@inbook{285fa81492634dd0bfa80fe06265b3fa,

title = "{\textquoteleft}Business Strategy and Corporate Image: Britain's Railways, 1872-1977",

keywords = "railway history, history of marketing, railway marketing, history",

author = "Hiroki Shin",

year = "2009",

language = "English",

pages = "63--84",

booktitle = "Railways as an Innovative Regional Factor",

publisher = "University of Helsinki",

}