Business Model Innovation in the Context of Crisis: A Qualitative Longitudinal Analysis

Kautsar Ramli, Daniel Prokop, Suzanne Mawson, Fumi Kitagawa, Tim Vorley, Cris Gherhes, Giovanna Campopiano, Ben Spigel*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

The Covid-19 pandemic highlighted the challenges firms face in engaging in Business Model Innovation (BMI) during a crisis. To better understand how and why entrepreneurial firms undertake BMI during periods of uncertainty this study employs a novel methodology to systematically identify how firms shift their business model by using qualitative longitudinal data based on 229 interviews with 85 high-growth British entrepreneurs. The findings suggest three core archetypes of BMI in crisis: Crisis Response, Crisis Enablement, and Planned Innovation. Each archetype is underpinned by specific drivers and processes that explain why and how BMI occurred.
Original languageEnglish
JournalJournal of Technology Transfer
Publication statusAccepted/In press - 5 Nov 2025

Fingerprint

Dive into the research topics of 'Business Model Innovation in the Context of Crisis: A Qualitative Longitudinal Analysis'. Together they form a unique fingerprint.

Cite this