Building on services' characteristics to develop successful services brands

Research output: Contribution to journal › Article

124 Citations (Scopus)

Original language	English
Pages (from-to)	645-669
Number of pages	25
Journal	Journal of Marketing Management
Volume	17
Issue number	7-8
Publication status	Published - 1 Jan 2001

Cite this

@article{7a295e535aa94c969042676f541368be,

title = "Building on services' characteristics to develop successful services brands",

author = "\{de Chernatony\}, Leslie and S Segal-Horn",

year = "2001",

month = jan,

day = "1",

language = "English",

volume = "17",

pages = "645--669",

journal = "Journal of Marketing Management",

publisher = "Westburn Publishers",

number = "7-8",

}