Building a political brand: ideology or voter driven strategy

Peter Reeves, Leslie de Chernatony, Marylyn Carrigan

Research output: Contribution to journal › Article

Cite this

@article{933860f4129c41d1af5a8ecc16bad3e5,

title = "Building a political brand: ideology or voter driven strategy",

author = "Peter Reeves and \{de Chernatony\}, Leslie and Marylyn Carrigan",

year = "2006",

month = jan,

day = "1",

language = "English",

volume = "13",

pages = "418--428",

journal = "Journal of Brand Management",

issn = "1479-1803",

publisher = "Palgrave Macmillan",

number = "6",

}