Original language | English |
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Pages (from-to) | 418-428 |
Number of pages | 11 |
Journal | Journal of Brand Management |
Volume | 13 |
Issue number | 6 |
Publication status | Published - 1 Jan 2006 |
Building a political brand: ideology or voter driven strategy
Peter Reeves, Leslie de Chernatony, Marylyn Carrigan
Research output: Contribution to journal › Article