Breaking free from the industrial age paradigm of branding

George Christodoulides

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@article{b2b2731787234ff29f826c2640930698,

title = "Breaking free from the industrial age paradigm of branding",

author = "George Christodoulides",

year = "2008",

month = mar,

day = "1",

doi = "10.1057/palgrave.bm.2550134",

language = "English",

volume = "15",

pages = "291--293",

journal = "Journal of Brand Management",

issn = "1479-1803",

publisher = "Palgrave Macmillan",

number = "4",

}

TY - JOUR

T1 - Breaking free from the industrial age paradigm of branding

AU - Christodoulides, George

PY - 2008/3/1

Y1 - 2008/3/1

U2 - 10.1057/palgrave.bm.2550134

DO - 10.1057/palgrave.bm.2550134

M3 - Article

SN - 1479-1803

VL - 15

SP - 291

EP - 293

JO - Journal of Brand Management

JF - Journal of Brand Management

IS - 4

ER -