Branding and relationships: Customer and supplier perspectives

Deirdre O'Loughlin, Isabelle Szmigin, Peter Turnbull

    Research output: Contribution to journalArticle

    Original languageEnglish
    Pages (from-to)218-230
    Number of pages13
    JournalJournal of Financial Services Marketing
    Volume8
    Issue number3
    DOIs
    Publication statusPublished - 1 Jan 2004

    Cite this