Branding and relationships: Customer and supplier perspectives

Deirdre O'Loughlin, Isabelle Szmigin, Peter Turnbull

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	218-230
Number of pages	13
Journal	Journal of Financial Services Marketing
Volume	8
Issue number	3
DOIs	https://doi.org/10.1057/palgrave.fsm.4770121
Publication status	Published - 1 Jan 2004

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title = "Branding and relationships: Customer and supplier perspectives",

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AU - Turnbull, Peter

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