Branded Entertainment: A Return to the Hidden Persuaders?

Katharina Stolley; Finola Kerrigan; Caroline Moraes

Branded Entertainment: A Return to the Hidden Persuaders?

Katharina Stolley^*, Finola Kerrigan, Caroline Moraes

^*Corresponding author for this work

Research output: Contribution to conference (unpublished) › Poster › peer-review

Abstract

This work focuses on branded entertainment, an advanced product placement form. We use mediated discourse analysis to examine seventeen branded entertainment industry practitioners’ interviews and multimodal analyses of relevant film and television content. Findings reveal the denial of branded entertainment’s manipulative potential yet expose ideological notions of power and persuasion.

Original language	English
Number of pages	1
Publication status	Published - 11 Jul 2024
Event	Consumer Culture Theory Conference - Knauss School of Business, San Diego campus, San Diego, United States Duration: 11 Jul 2024 → 13 Jul 2024 https://www.cctc2024.com/

Conference

Conference	Consumer Culture Theory Conference
Country/Territory	United States
City	San Diego
Period	11/07/24 → 13/07/24
Internet address	https://www.cctc2024.com/

Keywords

Advertising Ethics
branded entertainment
Qualitative research
marketing ethics

ASJC Scopus subject areas

Marketing

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

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title = "Branded Entertainment: A Return to the Hidden Persuaders?",

abstract = "This work focuses on branded entertainment, an advanced product placement form. We use mediated discourse analysis to examine seventeen branded entertainment industry practitioners{\textquoteright} interviews and multimodal analyses of relevant film and television content. Findings reveal the denial of branded entertainment{\textquoteright}s manipulative potential yet expose ideological notions of power and persuasion.",

keywords = "Advertising Ethics, branded entertainment, Qualitative research, marketing ethics",

author = "Katharina Stolley and Finola Kerrigan and Caroline Moraes",

year = "2024",

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day = "11",

language = "English",

note = "Consumer Culture Theory Conference ; Conference date: 11-07-2024 Through 13-07-2024",

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TY - CONF

T1 - Branded Entertainment

T2 - Consumer Culture Theory Conference

AU - Stolley, Katharina

AU - Kerrigan, Finola

AU - Moraes, Caroline

PY - 2024/7/11

Y1 - 2024/7/11

N2 - This work focuses on branded entertainment, an advanced product placement form. We use mediated discourse analysis to examine seventeen branded entertainment industry practitioners’ interviews and multimodal analyses of relevant film and television content. Findings reveal the denial of branded entertainment’s manipulative potential yet expose ideological notions of power and persuasion.

AB - This work focuses on branded entertainment, an advanced product placement form. We use mediated discourse analysis to examine seventeen branded entertainment industry practitioners’ interviews and multimodal analyses of relevant film and television content. Findings reveal the denial of branded entertainment’s manipulative potential yet expose ideological notions of power and persuasion.

KW - Advertising Ethics

KW - branded entertainment

KW - Qualitative research

KW - marketing ethics

M3 - Poster

Y2 - 11 July 2024 through 13 July 2024

ER -

Branded Entertainment: A Return to the Hidden Persuaders?

Abstract

Conference

Keywords

ASJC Scopus subject areas

UN SDGs

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Cite this