Brand switching in clothing as a manifestation of variety-seeking behavior advances in consumer research

Nina Michaelidou, S Dibb, D Arnott

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	79-85
Number of pages	7
Journal	Advances in Consumer Research (Asia Pacifi)
Volume	6
Publication status	Published - 1 Jan 2005

Cite this

@article{70b694406d0848dcadc13fde30ed537e,

title = "Brand switching in clothing as a manifestation of variety-seeking behavior advances in consumer research",

author = "Nina Michaelidou and S Dibb and D Arnott",

year = "2005",

month = jan,

day = "1",

language = "English",

volume = "6",

pages = "79--85",

journal = "Advances in Consumer Research (Asia Pacifi)",

}