Brand switching in clothing as a manifestation of variety-seeking behavior advances in consumer research

Nina Michaelidou, S Dibb, D Arnott

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)79-85
Number of pages7
JournalAdvances in Consumer Research (Asia Pacifi)
Volume6
Publication statusPublished - 1 Jan 2005

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