Brand switching as a function of variety seeking behaviour and product characteristics: testing the Hoyer and Ridgway model

    Research output: Contribution to conference (unpublished)Paper

    Original languageEnglish
    Publication statusPublished - 1 Jan 2006
    EventEuropean Advances in Consumer Research -
    Duration: 1 Jan 2006 → …

    Conference

    ConferenceEuropean Advances in Consumer Research
    Period1/01/06 → …

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