Brand switching as a function of variety seeking behaviour and product characteristics: testing the Hoyer and Ridgway model

Nina Michaelidou, A Dibb

Research output: Contribution to conference (unpublished)Paper

Original languageEnglish
Publication statusPublished - 1 Jan 2006
EventEuropean Advances in Consumer Research -
Duration: 1 Jan 2006 → …


ConferenceEuropean Advances in Consumer Research
Period1/01/06 → …

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