Brand switching as a function of variety seeking behaviour and product characteristics: testing the Hoyer and Ridgway model

Nina Michaelidou, A Dibb

Research output: Contribution to conference (unpublished) › Paper

Original language	English
Publication status	Published - 1 Jan 2006
Event	European Advances in Consumer Research - Duration: 1 Jan 2006 → …

Conference	European Advances in Consumer Research
Period	1/01/06 → …

Cite this

@conference{e546254491024be98fb104819f165782,

title = "Brand switching as a function of variety seeking behaviour and product characteristics: testing the Hoyer and Ridgway model",

author = "Nina Michaelidou and A Dibb",

year = "2006",

month = jan,

day = "1",

language = "English",

note = "European Advances in Consumer Research ; Conference date: 01-01-2006",

}