Brand Spending Methods and Processes in the UK

Douglas West

Research output: Contribution to conference (unpublished)Paper

Original languageEnglish
Pages31-33
Number of pages3
Publication statusPublished - 1 Jan 2005
EventAcademy of Marketing Special Interest Group (SIG) Critical Issues in Brand Management -
Duration: 1 Jan 2005 → …

Conference

ConferenceAcademy of Marketing Special Interest Group (SIG) Critical Issues in Brand Management
Period1/01/05 → …

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