Brand Spending Methods and Processes in the UK

Douglas West

    Research output: Contribution to conference (unpublished)Paper

    Original languageEnglish
    Pages31-33
    Number of pages3
    Publication statusPublished - 1 Jan 2005
    EventAcademy of Marketing Special Interest Group (SIG) Critical Issues in Brand Management -
    Duration: 1 Jan 2005 → …

    Conference

    ConferenceAcademy of Marketing Special Interest Group (SIG) Critical Issues in Brand Management
    Period1/01/05 → …

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