| Original language | English |
|---|---|
| Pages | 31-33 |
| Number of pages | 3 |
| Publication status | Published - 1 Jan 2005 |
| Event | Academy of Marketing Special Interest Group (SIG) Critical Issues in Brand Management - Duration: 1 Jan 2005 → … |
Conference
| Conference | Academy of Marketing Special Interest Group (SIG) Critical Issues in Brand Management |
|---|---|
| Period | 1/01/05 → … |