Brand image perceptions across cultures: A study of symbolic and functional associations

Laura Salciuviene^*, Pervez N. Ghauri, Audra I. Mockaitis, Claudio De Mattos

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

4 Citations (Scopus)

Original language	English
Pages (from-to)	177-191
Number of pages	15
Journal	Advances in International Marketing
Volume	20
DOIs	https://doi.org/10.1108/s1474-7979(2009)0000020010
Publication status	Published - 2009

ASJC Scopus subject areas

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AU - De Mattos, Claudio

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