Brand Identity: Scale Development and Validation

D Coleman, L de Chernatony, George Christodoulides

Research output: Contribution to conference (unpublished) › Paper

Original language	English
Publication status	Published - 6 Apr 2009
Event	5th Thought Leaders International Conference on Brand Management - Duration: 6 Apr 2009 → …

Conference	5th Thought Leaders International Conference on Brand Management
Period	6/04/09 → …

Cite this

@conference{2952a28213fa4ad5ab762d0e167af056,

title = "Brand Identity: Scale Development and Validation",

author = "D Coleman and {de Chernatony}, L and George Christodoulides",

year = "2009",

month = apr,

day = "6",

language = "English",

note = "5th Thought Leaders International Conference on Brand Management ; Conference date: 06-04-2009",

}